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Discover in our blog topics and news about: virtual reality, augmented reality, 360° video, application development, immersive technologies and more.

Artificial Intelligence in marketing

Artificial Intelligence in marketing

It is a method that leverages intelligence technologies to collect data and information about customers, in order to make automated decisions. This is achieved through…
Virtual Reality in Service of Medicine

Virtual Reality in Service of Medicine

It is true that virtual reality is not limited only to the entertainment industry but also has the capacity to adapt to various disciplines, such…
Top 5 Most Popular Metaverse Platforms in 2023

Top 5 Most Popular Metaverse Platforms in 2023

The metaverse has become a sensation within the technology sector, as reported by Blockchain Gamer. During 2022, nearly $3 billion was invested in virtual spaces,…
The power of storytelling: How to tell stories that connect with your audience?

The power of storytelling: How to tell stories that connect with your audience?

Have you ever heard a story that has moved you, made you reflect, or left you wanting more? That is the power of storytelling. Telling…
2D or 3D animation, which is better for promoting my brand?

2D or 3D animation, which is better for promoting my brand?

When deciding on a strategy to promote your business through audiovisual media, we come across two alternatives that draw a lot of attention: 2D and…
How to increase the sales of housing projects with 360° tours?

How to increase the sales of housing projects with 360° tours?

The real estate world has been transforming thanks to technology, as construction companies have begun to implement different strategies to make sales more interactive, one…
Top 4 Augmented Reality Projects in Colombia

Top 4 Augmented Reality Projects in Colombia

The visualization of projects in the world has radically changed since the expansion of digital technology, which has experienced an accelerated growth that seems to…
4 steps to develop virtual reality projects with XY Studios

4 steps to develop virtual reality projects with XY Studios

Over the years, the use of images as a communication method has evolved to the point where any type of organization currently has an exposure…
Advantages and Benefits of Digital Animations for Your Organization

Advantages and Benefits of Digital Animations for Your Organization

In the current world we live in, the use of images is essential. Since we are born, we are exposed to photos, paintings, billboards, videos…
How to use virtual reality in the banking sector?

How to use virtual reality in the banking sector?

Today’s world is constantly undergoing transformation, where the digital realm is gaining more and more ground in human activities. Almost anything can now be managed…
3D Visualization, tips for maximizing and applying this type of content.

3D Visualization, tips for maximizing and applying this type of content.

The advancement of digital technology has made the use of images increasingly relevant in different commercial and academic spaces. 3D visualization is one of the…
How do the most popular TV shows use virtual and augmented reality? XY Studios tells you all about it.

How do the most popular TV shows use virtual and augmented reality? XY Studios tells you all about it.

Since the early 20th century, cinema has been a highly popular spectacle worldwide due to the combination of formats. Initially, it was just video, and…