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Discover in our blog topics and news about: virtual reality, augmented reality, 360° video, application development, immersive technologies and more.

The benefits of visualizing products through augmented reality

The benefits of visualizing products through augmented reality

In the digital age, the way we interact with products and services is constantly evolving. One of the most exciting technologies that is transforming the…
Corporate audiovisual production

Corporate audiovisual production

For a company or corporation, generating audiovisual content created by an audiovisual production company is an excellent option, both to leverage its business and to…
In what sectors and fields is virtual reality already being applied and how is it helping the different markets?

In what sectors and fields is virtual reality already being applied and how is it helping the different markets?

Like other technological tools, virtual reality, along with reality augmented and mixed, it has applications in various business areas. Virtually no sector is left out…
The role of virtual reality in industrial training

The role of virtual reality in industrial training

In a world where technology has revolutionized every corner of our lives, the industrial field is no exception. From the Industrial Revolution to today’s digital…
Artificial Intelligence in marketing

Artificial Intelligence in marketing

It is a method that leverages intelligence technologies to collect data and information about customers, in order to make automated decisions. This is achieved through…
Virtual Reality in Service of Medicine

Virtual Reality in Service of Medicine

It is true that virtual reality is not limited only to the entertainment industry but also has the capacity to adapt to various disciplines, such…
Top 5 Most Popular Metaverse Platforms in 2023

Top 5 Most Popular Metaverse Platforms in 2023

The metaverse has become a sensation within the technology sector, as reported by Blockchain Gamer. During 2022, nearly $3 billion was invested in virtual spaces,…
The power of storytelling: How to tell stories that connect with your audience?

The power of storytelling: How to tell stories that connect with your audience?

Have you ever heard a story that has moved you, made you reflect, or left you wanting more? That is the power of storytelling. Telling…
2D or 3D animation, which is better for promoting my brand?

2D or 3D animation, which is better for promoting my brand?

When deciding on a strategy to promote your business through audiovisual media, we come across two alternatives that draw a lot of attention: 2D and…
How to increase the sales of housing projects with 360° tours?

How to increase the sales of housing projects with 360° tours?

The real estate world has been transforming thanks to technology, as construction companies have begun to implement different strategies to make sales more interactive, one…
Top 4 Augmented Reality Projects in Colombia

Top 4 Augmented Reality Projects in Colombia

The visualization of projects in the world has radically changed since the expansion of digital technology, which has experienced an accelerated growth that seems to…
4 steps to develop virtual reality projects with XY Studios

4 steps to develop virtual reality projects with XY Studios

Over the years, the use of images as a communication method has evolved to the point where any type of organization currently has an exposure…